James helps Adobe clients in APAC with their data driven marketing journey. With over 10 years experience and having spent the spent the majority of that time helping companies in the region adopt a data-driven approach to digital marketing through A/B and MVT testing and smart uses of data.

He frequently evangelizes conversion rate optimization and making data–driven decisions. His work has driven dramatic lifts across a diverse range of market segments including Retail, Software, Travel, Marketplaces, Finance, Insurance, Airlines, Media & Entertainment.

When he isn’t spending time thinking about how to lift conversion rates and connect customer journeys James can be most likely found on the golf course or ski fields.

Specialties include: Online and Mobile Optimisation, A/B & MVT testing, Personalization and Segmentation, Analytics, EDMs, Email marketing platforms and integration,Marketing Automation, Optimization Culture, Client Strategy