A data driven online sales and marketing professional that has worked / is working for some great software companies. Opinions here are my own.

This blog is intended as a collection of articles written primarily around web based topics. Most likely my favourite ones such as A/B split tests and Conversion Rate Optimization.

Also I like to write about structuring for success and how the web teams and talent fits into companies. As the “web” is still quite a new medium and platform for many business figuring out where it fits in your business isn’t necessarily easy… or as easy as say accounting, HR, sales or marketing.