Archive | Analytics

Why Your Analytics Needs to Measure the Complete Customer Journey

People’s habits have changed when it comes to discovering and interacting with businesses. Their path is no longer linear. They’re not just learning about your business on one channel, and they’re not just using one device — their journey is now much more complex. More than 40% of online adults sometimes start an activity on one device […]

Create a Competitive Advantage with Proxy Metrics

Imagine you’ve just been named the head of a bustling New York City restaurant challenged by one issue – customers complain about the customer service. A data-driven person, you search for a metric to evaluate the current customer service to validate the complaint and then track as you experiment with the restaurant’s operations. What metrics […]

Starting a Growth Team from Scratch

Most high-growth companies now have Growth Teams (e.g. Facebook, Uber). These teams have enormous potential… Creating a Growth Team isn’t as easy as it sounds. You’ll find many roadblocks coming your way and going lean (generating results with small money) is the first step to actually building a standalone team. This article will walk you through the […]