Archive | Design

Conversion Optimization Tips For Low Traffic Sites

At its core conversion optimization is the idea of testing out different versions of your pages, different copy, different visuals, etc. to make the pages get as much conversion as possible. “I have too little traffic to test; hence, I can’t do conversion optimization.” However, to conduct a scientific test, you need enough visitors to […]

How digital marketing can transform business

Marketing operations is certainly not the sexiest part of marketing, but it is becoming the most important one. With businesses unable to keep pace with evolving consumer behavior and the marketing landscape, the pressure is on to put marketing operations—skilled people, efficient processes, and supportive technology—in a position to enable brands to not just connect […]

The 9 traits of world beating growth & optimization teams

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” ~ Jack Welch, former chairman and CEO of GE The reality is most companies have old school digital marketing types in senior management roles with outdated thinking and methods of daily operations. These folks, while experienced and talented […]

How To Optimize Your Checkout Page For Conversions

So here’s the scenario. You get a new visitor to your eCommerce store. He browses around, finds a product that he likes, and clicks the ‘Buy Now’ button. Hurrah, you just made a sale! But hang on, it’s not over yet. Your customer reaches your checkout page. Suddenly he isn’t so certain about buying your product. […]