If users have no way of paying you, they have no way of buying anything from you, and so it’s clear that accepting a wide range of payment methods is a good idea to ensure that all users actually have a way of sending money your way. Yet, during our checkout usability studies, we observed […]
Most credit card forms are a usability disaster, complicating the already clumsy credit card entry process.
Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases? Not necessarily. You could still be experiencing a huge number of lost sales. How? Through shopping cart abandonment. We shared an astonishing fact a […]
Recently I’ve been reading books about quantum physics (clearly I’ve got too much time on my hands). I don’t profess to understand even a tenth of what I’ve read, but it’s fascinating (even if my friends shake their heads at the new levels of geekdom I’ve aspired to). The subatomic world seems to exist in […]
With the Golden Ratio Typography Calculator, You Can… Discover the perfect typography for your website by entering your current font size and content width Optimize your typography based on font size, line-height, width, and characters per line (CPL) Explore finely-tuned and downright sexy typographical recommendations #5 Reasons to account for Optimal Characters Per Line… I WANT MY SITE TO READ LIKE A […]
One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is ‘social proof’. Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation. Here are 11 examples of social proof in action on […]
A good contact page is essential for maintaining relationships with your visitors. Whether we’re talking eCommerce, magazines, personal websites, online services, users will usually seek out a contact page as their first means of communication with you. Oddly enough, many web designers neglect the humble contact page, even considering it one of the least important […]
For web apps, the vast majority of time and effort spent on the marketing side of the site is spent on the homepage, and on the features. Sadly, it’s all too easy to neglect the actual sign up page itself – but this is one of the most crucial pages on the site, and so […]