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Archive | Ecommerce

Why Sampling Your Analytics Data is Bad

It’s long been the case that the costs associated with using high-quality analytics services force companies into tradeoffs of picking which events or users to track, with sampled data being the most common fate that people resign to. Unfortunately, sampling can be very harmful, leading to a slew of problems including inaccurate test results and a […]

How To Optimize Your Checkout Page For Conversions

So here’s the scenario. You get a new visitor to your eCommerce store. He browses around, finds a product that he likes, and clicks the ‘Buy Now’ button. Hurrah, you just made a sale! But hang on, it’s not over yet. Your customer reaches your checkout page. Suddenly he isn’t so certain about buying your product. […]

13 Amazing Abandoned Cart Emails (And What You Can Learn From Them)

Cart Abandonment Emails

Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases? Not necessarily. You could still be experiencing a huge number of lost sales. How? Through shopping cart abandonment. We shared an astonishing fact a […]