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Archive | Ecommerce

25 Top Design Upgrades to Make Your Mobile Revenue Skyrocket

Only a few short years ago, the idea of building a mobile-friendly web experience for your smartphone visitors had almost zero business value. Mobile traffic was barely noticeable, and the few visitors who did come to your site from slow-performing smartphones weren’t there to go shopping. Today, however, one in five people in the world (over 60% […]

The Science and Psychology of Pricing and the Effect on Sales

When it comes to developing a smart ecommerce pricing strategy, there are very important lessons to be learned from behavioral economics, psychology, and neuroeconomics. Researchers in these fields have rigorously tested consumer behavior and have learned how we react to different forms of pricing. These learnings will give you insights into your customer’s minds on a large scale, and […]

Responsive Design Can Boost Mobile Conversions

Google is a strong advocate for responsive design. Mashable named 2013 “The Year of Responsive Design,” but is responsive web design actually the answer to boosting mobile conversions? 2012 was a milestone year in the consumer devices market. For the first time since 2001,PC sales were lower than they were the previous year, and tablet sales are expected to top laptop PC sales for […]