So here’s the scenario. You get a new visitor to your eCommerce store. He browses around, finds a product that he likes, and clicks the ‘Buy Now’ button. Hurrah, you just made a sale! But hang on, it’s not over yet. Your customer reaches your checkout page. Suddenly he isn’t so certain about buying your product. […]
If users have no way of paying you, they have no way of buying anything from you, and so it’s clear that accepting a wide range of payment methods is a good idea to ensure that all users actually have a way of sending money your way. Yet, during our checkout usability studies, we observed […]
Most credit card forms are a usability disaster, complicating the already clumsy credit card entry process.
A good contact page is essential for maintaining relationships with your visitors. Whether we’re talking eCommerce, magazines, personal websites, online services, users will usually seek out a contact page as their first means of communication with you. Oddly enough, many web designers neglect the humble contact page, even considering it one of the least important […]
For web apps, the vast majority of time and effort spent on the marketing side of the site is spent on the homepage, and on the features. Sadly, it’s all too easy to neglect the actual sign up page itself – but this is one of the most crucial pages on the site, and so […]
Ugly. Frustrating. Confusing. Buggy. These aren’t exactly the terms you want visitors using to describe a key component of your site, but we’ve all seen plenty of web forms (and paper forms for that matter) that deserve those labels – or worse. The potential payoff for optimizing your web forms is huge. In Web Form Design: […]