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Archive | Mobile

Why Sampling Your Analytics Data is Bad

It’s long been the case that the costs associated with using high-quality analytics services force companies into tradeoffs of picking which events or users to track, with sampled data being the most common fate that people resign to. Unfortunately, sampling can be very harmful, leading to a slew of problems including inaccurate test results and a […]

25 Top Design Upgrades to Make Your Mobile Revenue Skyrocket

Only a few short years ago, the idea of building a mobile-friendly web experience for your smartphone visitors had almost zero business value. Mobile traffic was barely noticeable, and the few visitors who did come to your site from slow-performing smartphones weren’t there to go shopping. Today, however, one in five people in the world (over 60% […]

42 Top Online Web Forms Resources and Guides

Ugly. Frustrating. Confusing. Buggy. These aren’t exactly the terms you want visitors using to describe a key component of your site, but we’ve all seen plenty of web forms (and paper forms for that matter) that deserve those labels – or worse. The potential payoff for optimizing your web forms is huge. In Web Form Design: […]

Responsive Design Can Boost Mobile Conversions

Google is a strong advocate for responsive design. Mashable named 2013 “The Year of Responsive Design,” but is responsive web design actually the answer to boosting mobile conversions? 2012 was a milestone year in the consumer devices market. For the first time since 2001,PC sales were lower than they were the previous year, and tablet sales are expected to top laptop PC sales for […]