Archive | Optimization

Starting a Growth Team from Scratch

Most high-growth companies now have Growth Teams (e.g. Facebook, Uber). These teams have enormous potential… Creating a Growth Team isn’t as easy as it sounds. You’ll find many roadblocks coming your way and going lean (generating results with small money) is the first step to actually building a standalone team. This article will walk you through the […]

Reach A/B test significance faster with this little known optimization hack!

What if I told you you could run tests up to 2x faster using a standard optimization feature hardly anyone uses? The concept is really not that difficult, but so many people get it wrong that it easily costs marketers and product owners millions of dollars a year in lost revenue. I’ve made the mistake myself, […]

Sample Pollution: The A/B Testing Problem No One is Talking About

Here’s an uncomfortable truth about conversion rate optimization: lots of people are running bad tests without even knowing it. They’re making decisions based on false positives, they’re acting on inconsistent data, they’re avoiding the issue of sample pollution – I could go on. “If you don’t know about sample pollution, stop testing.” The first step […]