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Archive | AB

6 Ways To Increase Conversions With Urgency

We are genetically programmed to procrastinate. Though many think the internet causes procrastination, it’s not a novel concept. Procrastination can be traced back to the ancient greeks with a famous quote from Marcus Aurelius. The English word “procrastinate” is based off the latin verb procrastinare. Some of the brightest marketing minds understand this and have been using scarcity […]

How To Optimize Your Checkout Page For Conversions

So here’s the scenario. You get a new visitor to your eCommerce store. He browses around, finds a product that he likes, and clicks the ‘Buy Now’ button. Hurrah, you just made a sale! But hang on, it’s not over yet. Your customer reaches your checkout page. Suddenly he isn’t so certain about buying your product. […]

6 AB / MVT Testing Pitfalls Which Will Lead You Astray

When performed correctly, A/B testing holds a treasure chest of prospective benefits and profit earning opportunities. The issue, however, is that A/B tests are frequently run or interpreted incorrectly. Many people forget to control the test settings or exaggerate test successes which leads to disappointing long term performance and even detrimental site changes. Here are […]

One-Tailed Vs. Two-Tailed Tests

Most marketers aren’t statisticians. Most don’t realize that there are actually two ways – so called “one-tailed” versus “two-tailed” tests – to determine whether an experiment’s results are statistically valid. What’s even more confusing is the fact that some testing vendors use one-tailed tests (Visual Website Optimizer, Optimizely) while others use two-tailed tests (Adobe Test&Target, […]

A/B testing: a comprehensive guide to getting started

A/B testing: a comprehensive guide to getting started

Over the past few years there’s been quite a bit of hype regarding A/B testing. From Obama’s election campaign, to Veggie Tales increasing revenue by 38%, I believe the hype is well-warranted and something that should be in every marketer’s toolkit. I’ve had the opportunity to setup, instrument, and analyze numerous A/B tests for companies in different industries. […]