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A/B testing: a comprehensive guide to getting started

A/B testing: a comprehensive guide to getting started

Over the past few years there’s been quite a bit of hype regarding A/B testing. From Obama’s election campaign, to Veggie Tales increasing revenue by 38%, I believe the hype is well-warranted and something that should be in every marketer’s toolkit. I’ve had the opportunity to setup, instrument, and analyze numerous A/B tests for companies in different industries. […]