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Archive | Optimization

A/B testing: a comprehensive guide to getting started

A/B testing: a comprehensive guide to getting started

Over the past few years there’s been quite a bit of hype regarding A/B testing. From Obama’s election campaign, to Veggie Tales increasing revenue by 38%, I believe the hype is well-warranted and something that should be in every marketer’s toolkit. I’ve had the opportunity to setup, instrument, and analyze numerous A/B tests for companies in different industries. […]

Golden Ratio Typography Calculator & Optimal Characters Per Line

With the Golden Ratio Typography Calculator, You Can… Discover the perfect typography for your website by entering your current font size and content width Optimize your typography based on font size, line-height, width, and characters per line (CPL) Explore finely-tuned and downright sexy typographical recommendations #5 Reasons to account for Optimal Characters Per Line… I WANT MY SITE TO READ LIKE A […]

25 Top Design Upgrades to Make Your Mobile Revenue Skyrocket

Only a few short years ago, the idea of building a mobile-friendly web experience for your smartphone visitors had almost zero business value. Mobile traffic was barely noticeable, and the few visitors who did come to your site from slow-performing smartphones weren’t there to go shopping. Today, however, one in five people in the world (over 60% […]

42 Top Online Web Forms Resources and Guides

Ugly. Frustrating. Confusing. Buggy. These aren’t exactly the terms you want visitors using to describe a key component of your site, but we’ve all seen plenty of web forms (and paper forms for that matter) that deserve those labels – or worse. The potential payoff for optimizing your web forms is huge. In Web Form Design: […]