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Create a Competitive Advantage with Proxy Metrics

Imagine you’ve just been named the head of a bustling New York City restaurant challenged by one issue – customers complain about the customer service. A data-driven person, you search for a metric to evaluate the current customer service to validate the complaint and then track as you experiment with the restaurant’s operations. What metrics […]

Starting a Growth Team from Scratch

Most high-growth companies now have Growth Teams (e.g. Facebook, Uber). These teams have enormous potential… Creating a Growth Team isn’t as easy as it sounds. You’ll find many roadblocks coming your way and going lean (generating results with small money) is the first step to actually building a standalone team. This article will walk you through the […]

Reach A/B test significance faster with this little known optimization hack!

What if I told you you could run tests up to 2x faster using a standard optimization feature hardly anyone uses? The concept is really not that difficult, but so many people get it wrong that it easily costs marketers and product owners millions of dollars a year in lost revenue. I’ve made the mistake myself, […]

Why Sampling Your Analytics Data is Bad

It’s long been the case that the costs associated with using high-quality analytics services force companies into tradeoffs of picking which events or users to track, with sampled data being the most common fate that people resign to. Unfortunately, sampling can be very harmful, leading to a slew of problems including inaccurate test results and a […]