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When to Run Multi Armed Bandit Tests Instead of A/B/n Tests

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of the N-Armed Bandit Problem. […]

Conversion Optimization Tips For Low Traffic Sites

At its core conversion optimization is the idea of testing out different versions of your pages, different copy, different visuals, etc. to make the pages get as much conversion as possible. “I have too little traffic to test; hence, I can’t do conversion optimization.” However, to conduct a scientific test, you need enough visitors to […]

How digital marketing can transform business

Marketing operations is certainly not the sexiest part of marketing, but it is becoming the most important one. With businesses unable to keep pace with evolving consumer behavior and the marketing landscape, the pressure is on to put marketing operations—skilled people, efficient processes, and supportive technology—in a position to enable brands to not just connect […]

How to Turn a Few A/B Tests Into a Revenue-Generating Optimization Program

Even though companies believe in data-driven approaches, many underutilize A/B testing by only running a few per year. While the occasional A/B test is a start, it’s not enough to repeatedly increase revenue and gain compounded conversion lifts. To optimize continuously, organizations must prioritize and invest in a true testing program. According to WhichTestWon, most […]

How Long to Run A/B Tests: the Known and Unknown

Although split testing has become an essential part of any sound digital strategy, many people have misconceptions about the process — especially the amount of time needed to get results.  When relying solely on anecdotes from others, one can easily over- or under-estimate the time needed to reach a statistically sound conclusion. In this post, […]

SENTIMENT ANALYSIS: WHY IT’S NEVER 100% ACCURATE

If you’ve ever used a social listening or social monitoring tool to analyse sentiment, then you’re familiar with the inaccuracies that afflict all of these tools – from incorrect tagging to skewed sentiment percentages. Why does that happen? The first problem is that some sentences aren’t easy to analyse. In fact, sentences aren’t positive or […]

Optimization: Where to go next?

Online marketing moves fast. Take conversion optimization, for example. A few years ago that term didn’t exist, but today it’s a top priority for savvy organizations including the world’s largest enterprises. This makes sense, given that increasing online conversions—the process of getting more site visitors to become customers, users, or leads—is one of the few areas of […]