45 Rules for Creating a Great Logo Design

7 Responses

  1. a friend recommended this website to me, he said that your posts are the best so i came to read your post and realized he was right. congratulations for writing so well.

    Erundina July 23, 2012 at 5:29 am #
  2. Hi James Caldwell. I have made a logo for my theatre company and was wondering if you can provide some feedback? When creating the logo I tried to follow your 45 rules. Thanks!!1!

    http://www.swindonlink.com/uploads/Image/WTF_Logo_Blue%20-%20use.jpg

    Eugine Chevalier July 26, 2012 at 3:44 pm #
    • Hi Eugine,

      Thanks for your comment.

      I would be very mindful of how you would be presenting your brand without the logo. i.e. Your text is tied to the logo as opposed to a text mark and logo mark next to each other. This makes it difficult to use in smaller sizes as the text is lost and for the web generally horizontal logos work best in traditional web layouts.

      The direction you have taken is good. I get it immediately, the mask represents theatre and the dragon a ‘Wyrven’. I am unsure as to what the egg represents. Knowing nothing about your theatre group certainly makes it hard.
      Be mindful that everything in your logo should be justified and explainable. Just because something looks cool / is a good idea doesn’t mean it is representative of who you are as a brand.

      Can I suggest looking at a treatment of just a Wryven holding the theatre mask(s) on its own next to the name of the group in a legible text.

      Also I would suggest using 99designs if you were looking to get a professional treatment for a very reasonable price.

      Best regards,
      James

      James July 26, 2012 at 5:18 pm #
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    Branca July 31, 2012 at 2:34 pm #
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