Only a few short years ago, the idea of building a mobile-friendly web experience for your smartphone visitors had almost zero business value.
Mobile traffic was barely noticeable, and the few visitors who did come to your site from slow-performing smartphones weren’t there to go shopping.
These same smartphone owners have come to expect great (not just average) mobile experiences when they browse the web. They don’t enjoy pinching and zooming, they hate waiting, and they want to quickly and easily complete tasks on any device.
And since there’s up to 50% of your website traffic now coming from mobile, you need to start paying as much attention to your mobile visitors as you do to your regular desktop visitors.
When you do, you’ll immediately see your mobile conversion rates, average order values, and revenues begin to skyrocket!
So, to help you and your team get the most out of the mobile channel, I wanted to share with you the top 25 mobile web optimizations that successful companies like Threadless, Beyond the Rack, ideeli, Garminand Expedia use to drive millions of dollars in mobile revenues.
Check them out below, roundtable them with your mobile marketing team, and let me know what you think in the comments!
25 Ways to Maximize Your Mobile Revenues
The slide deck embedded below includes all 25 design improvements for driving mobile revenues.
Inside, you’ll be able to compare what a mobile site looks like both before and after a design best practice has been applied. Sometimes the difference is subtle, other times it is night and day.