With the Penguin and Panda updates rolling out this year from Mountain View, we are all too aware of how Google has changed the SEO game forever. Some feel that SEO as an industry will cease to exist as the Google search algorithm becomes increasingly harder to game and manipulate. So how will the game be played in the future?
One thing is clear… Google has told us exactly what not to do. And has shown that it will punish sites that don’t abide by these new rules.
Now that there are less available options for inorganic link building and robotic or automated content spinning. We also all know that onsite optimization will only get you so far and that creating genuinely interesting original and socially viral content is like trying to find a needle in a haystack whilst blindfolded and fighting a large Gorilla.
There have always been whispers and rumors of Negative SEO working however very little practical examples past a theoretical discussion. With the heavy penalties being applied to site ranking based on the recent Penguin and Panda updates, is negative SEO now a genuine possibility. If I can get 5000 very spammy links on sites with a terrible reputation all directed to my competitor for $5 dollars how will Google police this?
Perhaps the prediction that SEO as an industry will no longer exist will not be correct. Instead perhaps a Negative SEO war will errupt to fill its space.
Maybe Google should focus on rewarding sites that stay above board on their traffic building efforts instead of overly punishing those that continue to wear their Black Hat.