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About Me

James helps marketers in organizations make sense of and action their data. With over 15 years of experience on his data-driven marketing journey to date, James is an invaluable source of experience part technical, part commercial and 100% focused on growth.

Having spent the majority of that time helping companies adopt a data-driven approach to marketing through A/B and MVT testing and smart uses of data. He frequently evangelizes conversion rate optimization and making data-driven decisions. His work has driven dramatic lifts across a diverse range of customers including Retail, Technology, Travel, Marketplaces, Finance, Insurance, Utilities, Airlines, Media & Entertainment.

When he isn’t spending time thinking about how to lift conversion rates and connect customer journeys he can be most likely found on the golf course or with his wife and two young children.